And by "screw" I mean "forcibly reassign a subdomain," which is basically disemboweling a blogger's very soul because it changes his web address and renames him. Worse than the subdomain swap, however, is how childishly Tumblr handled it.
Interesting article... alas, the internets are so misunderstood. All hail the SU/GOD functions in Ops. I love 'em. Don't you?